Shirt Lab Washington DC
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Washington DC – May 18, 2019

Washington Nationals Ballpark

ask for the Shirt Lab room block! – $149

Ticket Price Increase on May 1, 2019

Shirt Lab Live

Washington DC 2019


May 18, 2019


What’s the best place to hold a sales and marketing meeting about the athletic market?  At an MLB ballpark!

For this Shirt Lab, we feel like we have hit a home run and you will too.

How are you with athletic sales?  Through demonstration, workbooks, interaction and digging deep into shared experiences, Shirt Lab will propel your shop into the sales fast lane.

It will be challenging.
It will make you think.
This isn’t like a traditional trade show seminar. The day will be fun and interactive.  Nobody will be simply sitting and listening.
Our goal is simple – to melt your brain with new information you can use to catapult your shop to the next level.
Also, let’s talk about “extra innings”!  For this Shirt Lab event, we won’t be having a VIP dinner.  Instead, all Shirt Lab attendees will band together to watch the Washington Nationals play the Chicago Cubs!  Your ticket to the game is included.
Here are the topics for Shirt Lab Live Washington DC:
  • Hit a Home Run with Athletic Sales
  • Seasonal Action Planning for Sports
  • Team Webstores for Sports Sales
  • Crushing Your Sales Team Goals
  • Increase Revenue with Team Bundling
  • Educating Customers with Video
  • Plus an “All-Star Roundtable”!

Washington Nationals Ballpark

Imagine spending the day with us talking athletic and team sales, but in one of the most amazing sports venues in the country.  Our event will be in the “Reagan Room” inside the stadium!

If you sell to teams or athletics, this event is for you!

“The secret of getting the best results for your decorated apparel business is attending Shirt Lab LIVE.

-Roger Burnett

Shirt Lab LIVE Washington DC Itinerary

Free Networking Event


Friday, May 17, 2019


Top of the Yard

Our legendary Friday night networking event will take place at the Top of the Yard bar and lounge.  It is the only rooftop bar in the Ballpark District, and Shirt Lab will be bringing the lumber for this one.

Located on the roof of the Navy Yard Hampton Inn & Suites, the bar offers sweeping views of the city and the Washington Nationals stadium.

This will be from 7:00 pm to 9:00 pm, and will be a chance for everyone attending Shirt Lab Washington DC to meet, network, and share stories.
Do you have what it takes to take home the trophy in our traditional “Rock Paper Scissors” networking fun?

Shirt Lab LIVE Washington DC


Saturday, May 18, 2019


Shirt Lab at Washington Nationals Park

This is where the magic happens.

The day starts early, but it is on a Saturday so you don’t have to close your shop to attend.  All you need to bring is an open mind, your top challenges, and your willingness to learn.
7:00 am – 8:00 am – Registration and Networking Breakfast
8:00 am – 8:30 am – Shirt Lab Washington DC Opening – Tom Rauen and Marshall Atkinson
8:30 am – 9:30 am – Hit a Home Run with Athletic Sales – Ryan Withrow with Awesome Communication LLC
9:30 am – 10:30 am – Seasonal Action Planning for Sports – Gary Ficken with Bimm Ridder Sports.
10:30 am – 11:00 am – Networking Break
11:00 am – 12:00 pm – Webstores for Sports Sales – Tom Rauen with Envision Tees
12:00 pm – 1:00 pm – Catered Lunch
1:00 pm – 2:00 pm – Crushing Your Sales Team Goals – Josh Ellsworth with Stahl’s.

2:00 pm – 3:00 pm – Increase Revenue with Bundling – Adam McCauley with Sandlot Sports.

3:00 pm – 3:30 pm – Networking Break
3:30 pm – 4:30 pm – Educating Customers with Video – Ryan Moor with Ryonet.
4:30 pm – 5:00 pm – All-Star Roundtable
5:00 pm – 5:30 pm – Shirt Lab Washington DC Closing – Tom Rauen and Marshall Atkinson

Hit a Home Run with Athletic Sales

For this segment, we will outline the best practices for starting, building, and expanding your efforts for selling athletic and team sales.

Learn from the best as they walk you through what you need to know to differentiate yourself from your competition.

What are the best tools to use to get more leads and close more sales?

Make it easier for your shop by understanding what it takes to have efficient, communication-based, and complete orders.

Ryan Withrow - Awesome Communication, LLC

Ryan has more than 15 years’ experience in marketing, $750,000,000+ in direct sales, customer experience, inbound and outbound campaign implementation, call center management, and supervision.

He is an effective people manager with the great ability to motivate people and teams to achieve performance goals and productivity metrics.

Ryan is an intuitive visionary adept at re-engineering processes to comply with goals and policies while controlling costs, minimizing redundant work, reducing manual work, and increasing profitability.

Seasonal Action Planning for Sports

One thing is for sure, you can’t wait around to sell to teams.

You have to get in early to secure that deal.  Often, those uniforms and other gear have to be purchased months in advance.

Gary Ficken with Bimm Ridder Sportswear will walk you through step by step the best practices for organizing, selling, and closing sales to teams.

Learn how they have mastered this process, and what tips you can take back to your shop to improve your relationships with your team customers.

Gary Ficken - Bimm Ridder Sportswear

Gary Ficken is President and Co-owner of Bimm Ridder Sportswear located in Cedar Rapids, IA. 

The company was started in 1988 and produces licensed apparel and headwear for professional sports teams in North America.  

 Bimm Ridder provides apparel and headwear for sale in over 200 stadiums and arenas across the United States.

Ficken and his wife Sally have three daughters Brittany, Madeleine and Sophie and live in Cedar Rapids.

Webstores for Sport Sales

Make it easier on your customer and you with a better website.

Learn the secrets behind building functional, efficient, and user-friendly webstores to handle teams and sports.

Still struggling with paper forms for handling your athletic apparel sales?

An ordering platform is the number one way you can increase sales and make your production easier and with less stressful headaches.

Tom Rauen with Envision Tees

Tom is the co-founder of Shirt Lab and the owner of Envision Tees in Dubuque Iowa.

His shop is a staple in the midwest and Tom has recently moved into a new 35,000 sq ft facility.

EnvisionTees currently has over 500 online stores for its customers and does over $1 million in Team Sports Sales with their online stores.

Crush Your Sales Team Goals

Growing your business has to include the proper way to create, set, execute, and deliver sales goals.

In this segment, you will learn the best practices for achieving high sales goals from one of the best instructors in the industry, Josh Ellsworth from Stahl’s.

Josh will outline his best tips on creating goals.  Ways you can build momentum, and how to keep on track.

Getting to the famed “next level” in sales starts with creating sound goals and working to achieve them.  Let Josh teach you some proven methods to help achieve yours.

Josh Ellsworth - Stahl's

Josh is the Vice President of Sales, Dealer Channel for Stahl’s.

His career path has been on sales and implementation of heat applied, apparel decorating systems with a core focus of customization.

Josh has experience in mass customization for apparel; production, sales, marketing, and business development. He has a strong background in social media marketing including videos, blog development, and social networking.

Stahls has been providing garment decorating solutions since 1932.

Stahls’ is the leader and innovator of heat applied materials for the sporting goods industry. They want to help you make the task of custom garment decoration easy and profitable.

Increasing Revenue with Team Bundling

One of the ways you can increase your sales is by offering more for your customers to purchase.

In the sports world, that means equipment or other add-ons that players might want or need.

In this segment, Adam McCauley will walk you through how they have increased their sales by offering gear for teams and not just apparel.

Learn the secrets and best practices for bundling for team sales, and drop more dollars to your bottom line!

Adam McCauley - Sandlot Sports

Adam McCauley is one half of the ownership of Sandlot Sports in Saginaw and Bay City,  MI.
Adam and his good friend Ryan Dost quit their “real jobs” to create Sandlot Sports in 2008 in a 400 square ft shop to sell t-shirts.
Fast forward 10 years and Sandlot Sports is now operating two retail locations with a third production facility in Saginaw Township.
When Adam isn’t working on Sandlot Sports he’s spending time with his wife, Sheri, and two kids Dexter and Winnie.

Educating Customers With Video

Learn how to do it the right way and build a content library that will make a dramatic impact on your sales and marketing.

An educated customer is always easier to work with, and using video is a quick and easy way to establish credibility and industry knowledge.

In this segment, Ryan Moor with Ryonet will outline ways you can easily craft videos that can show off your capabilities and make it easier for your customers to understand what you do..

Using video is one of the best ways you can communicate to your customers your value and expertise.

Ryan Moor - Ryonet

Learn the key’s to making video’s work for your business, what to do and what not to do, how to get the best engagement from your audience and how to do it on all budget.

With over 1500 videos and over 25 million views, Ryonet’s success in video marketing is undeniable.

Ryonet has been an industry leader in supply and education since its inception in 2004 and has used video to inform, educate, and connect with screen printers more so than any other distributor in the industry.

Ryan is the founder and CEO of Ryonet and Allmade Apparel.

New in 2019

All-Star Round Table Event

Have you ever heard the saying:
“You Are The AVERAGE Income Of Your Five Closest Friends?”
There is some major truth behind that phrase!
Which means…
You need to surround yourself with others in the industry who have been there and done that…
At Shirt Lab Washington DC, we will have the experts in the industry in the room not only sitting at your table, but we will have a separate panel discussion exclusively with them, where they are ready and willing to HELP YOU OUT!
This is your chance to pick their brain, get your burning questions answered, build a relationship, and start a friendship with the RIGHT people who can help guide you and take you from where you are now, to where you want to be!
Questions? Email us! or

Shirt Lab Washington DC Sponsors

Huge shout out to these industry leaders for supporting Shirt Lab!

Shirt Lab Diamond Sponsors

Ryonet Logo
Jerzees Shirt Lab White
S&S Activewear

Shirt Lab Gold Sponsors

Screen Printing Magazine
Sponsorship Opportunity Available

Shirt Lab Silver Sponsors

Pixel's Hive Shirt Lab
Sponsorship Opportunity Available

Shirt Lab Bronze Sponsors

Atkinson Consulting
Graphic Screen Fashion
Sponsorship Opportunity Available
Envision Tees

Shirt Lab Supporting Sponsors

Sponsorship Opportunity Available
Sponsorship Opportunity Available
Sponsorship Opportunity Available
Sponsorship Opportunity Available
Sponsorship Opportunity Available
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