Shirt Lab Washington DC
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Pardon our dust - we are finalizing dates and location now!

Washington DC – May 18, 2019

Venue under negotiation

Ticket Price Increase on April 1, 2019

Shirt Lab Live

Washington DC 2019


May 18, 2019


Pardon our dust…we are still working on the venue for the event.  The website will be updated as soon as we sign our event contracts.

How are you with athletic team sales?  Through demonstration, workbooks, interaction and digging deep into shared experiences, Shirt Lab will propel your shop into the sales fast lane.

It will be challenging.
It will make you think.
This isn’t like a traditional trade show seminar. The day will be fun and interactive.  Nobody will be simply sitting and listening.
Our goal is simple – to melt your brain with new information you can use to catapult your shop to the next level.
Here are the topics for Shirt Lab Live Washington DC:
  • Hit a Home Run with Team Sales
  • Seasonal Action Planning for Sports
  • Team Webstores for Sports Sales
  • Crushing Your Sales Team Goals
  • Increase Revenue with Team Bundling
  • Educating Customers with Video
  • Plus an “All-Star Roundtable”!

Event Venue to be Announced

For the Shirt Lab Washington DC event, we’re still working on lining up a venue space.  More details to come!

If you sell to teams or athletics, this event is for you!

“The secret of getting the best results for your decorated apparel business is attending Shirt Lab LIVE.

-Roger Burnett

Shirt Lab LIVE Washington DC Itinerary

Free Networking Event


Friday, May 17, 2019


Meet & Greet at TBA Venue

Currently, we have not closed the deal on this venue for Washington DC, but it will be similar to the networking event we had on Friday at Shirt Lab Columbus.  For that event, we had a lot of fun at Land Grant, which was a local Columbus, Ohio brewery.

For Shirt Lab Washington DC, we’ll pick another great location.  This will be from 7:00 pm to 9:00 pm, and will be a chance for everyone attending Shirt Lab Washington DC to meet, network, and share stories.
As soon as this venue is announced, we’ll update everyone on the location.

Shirt Lab LIVE Washington DC


Saturday, May 18, 2019


Shirt Lab at a Venue TBA

This is where the magic happens.

The day starts early, but it is on a Saturday so you don’t have to close your shop to attend.  All you need to bring is an open mind, your top challenges, and your willingness to learn.
7:00 am – 8:00 am – Registration and Networking Breakfast
8:00 am – 8:30 am – Shirt Lab Washington DC Opening – Tom Rauen and Marshall Atkinson
8:30 am – 9:30 am – Hit a Home Run with Team Sales – Instructor to be announced.
9:30 am – 10:30 am – Seasonal Action Planning for Sports – Gary Ficken with Bimm Ridder Sports.
10:30 am – 11:00 am – Networking Break
11:00 am – 12:00 pm – Team Webstores for Sports Sales – instructor to be announced.
12:00 pm – 1:00 pm – Catered Lunch
1:00 pm – 2:00 pm – Crushing Your Sales Team Goals – Josh Ellsworth with Stahl’s.

2:00 pm – 3:00 pm – Increase Revenue with Bundling – Adam McCauley with Sandlot Sports.

3:00 pm – 3:30 pm – Networking Break
3:30 pm – 4:30 pm – Educating Customers with Video – Ryan Moor with Ryonet.
4:30 pm – 5:00 pm – All-Star Roundtable
5:00 pm – 5:30 pm – Shirt Lab Baltimore/DC Closing – Tom Rauen and Marshall Atkinson

Exclusive VIP Dinner


Saturday, May 18, 2019


Shirt Lab VIP Dinner

For shops that want the best Shirt Lab experience possible, grab a seat at our exclusive Shirt Lab VIP Dinner.  Availability is limited to only 12 shops, so this will definitely sell out.

The VIP dinner is your chance to meet and hang out with a select group of Shirt Lab instructors, sponsors, and other VIP shop owners.
Currently, we have not closed the deal on this venue for Washington DC, but it will be similar to the VIP event we had after Shirt Lab Columbus that night. For that event, we chose a fantastic restaurant, Strongwater, for its relaxed atmosphere, great food, and private seating.
For Shirt Lab Washington DC, we’ll pick another great location. This will be from 7:00 pm to 10:00 pm, and again, will be limited to only the first 12 shops that buy a ticket to this exclusive VIP event.
As soon as this venue is announced, we’ll update everyone on the location.
Plus, as a bonus…any Shirt Lab Washington DC VIP registrant will also automatically get a ticket to the Shirt Lab Mastermind Brunch, which is a value of $125.

Before Heading Back Home


Sunday, May 19, 2019


Shirt Lab Mastermind Brunch

One of the most popular answers to our survey from the Shirt Lab Columbus event was the request for more networking time with other shop owners.

We added some time to the normal Shirt Lab event day, so we thought that a Shirt Lab Mastermind Brunch the following day would be a great idea too.
This is a separate event and will be held at the Shirt Lab main hotel from 9:00 am to 11:00 am on Sunday, May 12 or 19, 2019.
Hotel to be determined soon.  Stay tuned.
Before you head back home, grab a great breakfast with everyone from Shirt Lab and participate in a curated discussion regarding the top challenges this industry faces today.  It’s sure to be a winner!
VIP Ticket includes the Mastermind Brunch!

Hit a Home Run with Team Sales

For this segment, we will outline the best practices for starting, building, and expanding your efforts for selling athletic and team sales.

Learn from the best as they walk you through what you need to know to perfect coordinating this demanding segment of the industry.

Whether it’s league sales for baseball or soccer, high school or college sports teams, or professional teams…they are all demanding in their unique way.

Make it easier for your shop by understanding what it takes to have efficient, communication-based, and complete orders.

Instructor to be Announced

Hey, ignore that picture of Tom.  It’s just for placement only.

We’ve contacted a few experts to help us teach this segment of Shirt Lab, but at this time have not secured the right person.

As soon as we have a contract signed, we’ll update this section.

Seasonal Action Planning for Sports

One thing is for sure, you can’t wait around to sell to teams.

You have to get in early to secure that deal.  Often, those uniforms and other gear have to be purchased months in advance.

Gary Ficken with Bimm Ridder Sportswear will walk you through step by step the best practices for organizing, selling, and closing sales to teams.

Learn how they have mastered this process, and what tips you can take back to your shop to improve your relationships with your team customers.

Gary Ficken - Bimm Ridder Sportswear

We don’t have a picture of Gary yet, but when we do, we’ll update this pronto.

Bimm Ridder Sportswear is a complete apparel and headwear provider.

They have been supplying teams and retail stores from coast to coast for over 29 years. Their fantastic team always delivers on a variety of trendy and time-proven styles, with exclusive designs customizable for any team or event.

Bimm Ridder Sportswear is a proud licensee of MLB, MiLB, ALPB, AHL, and ECHL. They also are licensed with our home state collegiate teams: The University of Iowa, Iowa State University, and The University of Northern Iowa.

What sets them apart from most other vendors is our superior personal service, knowledge, and resources in the industry, and exceptionally quick turnaround time.

Bimm Ridder is a small but mighty company who excels among other giants in the industry.

Team Webstores for Sport Sales

Make it easier on your customer and you with a better website.

Learn the secrets behind building functional, efficient, and user-friendly webstores to handle teams and sports.

Still struggling with paper forms for handling your team sales?

An ordering platform is the number one way you can increase sales and make your production easier and with less stressful headaches.

Instructor to be Announced

Wait, Tom again? You know this is just for placement only again.

We’ve contacted a few experts to help us teach this segment of Shirt Lab, but at this time have not secured the right person.

As soon as we have a contract signed, we’ll update this section.

Crush Your Sales Team Goals

Growing your business has to include the proper way to create, set, execute, and deliver sales goals.

In this segment, you will learn the best practices for achieving high sales goals from one of the best instructors in the industry, Josh Ellsworth from Stahl’s.

Josh will outline his best tips on creating goals.  Ways you can build momentum, and how to keep on track.

Getting to the famed “next level” in sales starts with creating sound goals and working to achieve them.  Let Josh teach you some proven methods to help achieve yours.

Josh Ellsworth - Stahl's

Does Josh look like Tom? Uh, no. We’ll be replacing this picture soon.

Josh is the Vice President of Sales, Dealer Channel for Stahl’s.

His career path has been on sales and implementation of heat applied, apparel decorating systems with a core focus of customization.

Josh has experience in mass customization for apparel; production, sales, marketing, and business development. He has a strong background in social media marketing including videos, blog development, and social networking.

Stahls has been providing garment decorating solutions since 1932.

Stahls’ is the leader and innovator of heat applied materials for the sporting goods industry. They want to help you make the task of custom garment decoration easy and profitable.

Increasing Revenue with Team Bundling

One of the ways you can increase your sales is by offering more for your customers to purchase.

In the sports world, that means equipment or other add-ons that players might want or need.

In this segment, Adam McCauley will walk you through how they have increased their sales by offering gear for teams and not just apparel.

Learn the secrets and best practices for bundling for team sales, and drop more dollars to your bottom line!

Adam McCauley - Sandlot Sports

Yep, one more pic of Tom.  We’ll be updating this with Adam’s photo soon.

Sandlot Sports is a growing screen printing and embroidery business in the Great Lakes Bay Region.

Founded in 2008 by Ryan Dost and Adam McCauley, the two have worked tirelessly to community-based based business where products are completed carefully and on time.

Their customers that range from high school sports and clubs, sports boosters, small business, corporate executives, fire departments, and church groups.

In 2016, Sandlot Sports received the award for the best small business for the state of Michigan by the SBDC Great Lakes Bay Region Small Business Development Center.

Educating Customers With Video

Learn how to do it the right way and build a content library that will make a dramatic impact on your sales and marketing.

An educated customer is always easier to work with, and using video is a quick and easy way to establish credibility and industry knowledge.

In this segment, Ryan Moor with Ryonet will outline ways you can easily craft videos that can show off your capabilities and make it easier for your customers to understand what you do..

Using video is one of the best ways you can communicate to your customers your value and expertise.

Ryan Moor - Ryonet

Learn the key’s to making video’s work for your business, what to do and what not to do, how to get the best engagement from your audience and how to do it on all budget.

With over 1500 videos and over 25 million views, Ryonet’s success in video marketing is undeniable.

Ryonet has been an industry leader in supply and education since its inception in 2004 and has used video to inform, educate, and connect with screen printers more so than any other distributor in the industry.

Ryan is the founder and CEO of Ryonet and Allmade Apparel.

New in 2019

All-Star Round Table Event

Have you ever heard the saying:
“You Are The AVERAGE Income Of Your Five Closest Friends?”
There is some major truth behind that phrase!
Which means…
You need to surround yourself with others in the industry who have been there and done that…
At Shirt Lab Washington DC, we will have the experts in the industry in the room not only sitting at your table, but we will have a separate panel discussion exclusively with them, where they are ready and willing to HELP YOU OUT!
This is your chance to pick their brain, get your burning questions answered, build a relationship, and start a friendship with the RIGHT people who can help guide you and take you from where you are now, to where you want to be!
Questions? Email us! or

Shirt Lab Washington DC Sponsors

Huge shout out to these industry leaders for supporting Shirt Lab!

Shirt Lab Diamond Sponsors

Ryonet Logo
Jerzees Shirt Lab White

Shirt Lab Gold Sponsors

Screen Printing Magazine
Sponsorship Opportunity Available

Shirt Lab Silver Sponsors

Pixel's Hive Shirt Lab
Sponsorship Opportunity Available

Shirt Lab Bronze Sponsors

Atkinson Consulting
Graphic Screen Fashion
Sponsorship Opportunity Available
Envision Tees

Shirt Lab Supporting Sponsors

Sponsorship Opportunity Available
Sponsorship Opportunity Available
Sponsorship Opportunity Available
Sponsorship Opportunity Available
Sponsorship Opportunity Available
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