Shirt Lab LIVE Atlanta
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Only 50 seats available - It will sell out!

Atlanta, September 28, 2019

Atlanta Tech Village

Ticket Price Increase on July 31, 2019

Shirt Lab Live

Atlanta 2019


September 28, 2019


Got an apparel line?  This Shirt Lab LIVE is for you.  Through demonstration, workbooks, interaction and digging deep into shared experiences, Shirt Lab will propel you into the sales fast lane.

It will be challenging.
It will make you think.
This isn’t like a traditional trade show seminar. The day will be fun and interactive.  Nobody will be simply sitting and listening.
Our goal is simple – to melt your brain with new information you can use to catapult your sales to the next level.
Here are the topics for Shirt Lab Live Atlanta:
  • Art as a Sales Tool
  • Developing a Concept That Creates Demand
  • E-Commerce for Retail Apparel Sales
  • Maximizing Store Distribution Channels
  • Apparel Line Social Video Marketing
  • Plus a “Retail Brands Roundtable”!

Atlanta Tech Village

Shirt Lab Atlanta is proud to call the Atlanta Tech Village home for our 2019 event.

The Atlanta Tech Village is a lot like the mission behind Shirt Lab.  Their (and our) idea is to foster a collaborative community with like-minded people to support entrepreneurs.
Shirt Lab will be using the Event Center at the Atlanta Tech Village.
Only 50 seats available - It will sell out!

“The secret of getting the best results for your decorated apparel business is attending Shirt Lab LIVE.

-Roger Burnett

Shirt Lab LIVE Atlanta Itinerary

Free Networking Event


Friday, September 27, 2019


Meet & Greet at TBA Venue

Currently, we have not closed the deal on this venue for Atlanta, but it will be similar to the networking event we had on Friday at Shirt Lab Columbus.  For that event, we had a lot of fun at Land Grant, which was a local Columbus, Ohio brewery.

For Shirt Lab Atlanta, we’ll pick another great location.  This will be from 7:00 pm to 9:00 pm, and will be a chance for everyone attending Shirt Lab Atlanta to meet, network, and share stories.
As soon as this venue is announced, we’ll update everyone on the location.

Shirt Lab LIVE Atlanta


Saturday, September 28, 2019


Shirt Lab at Atlanta Tech Village

This is where the magic happens.

The day starts early, but it is on a Saturday so you don’t have to close your shop to attend.  All you need to bring is an open mind, your top challenges, and your willingness to learn.
7:00 am – 8:00 am – Registration and Networking Breakfast
8:00 am – 8:30 am – Shirt Lab Atlanta Opening – Tom Rauen and Marshall Atkinson
8:30 am – 9:30 am – Art as a Sales Tool – Justin McKibbon with Melmarc
9:30 am – 10:30 am – Developing a Concept That Creates Demand – Todd Moen – KreativLaunch
10:30 am – 11:00 am – Networking Break
11:00 am – 12:00 pm – E-Commerce for Retail Apparel Sales – Matt Falcinelli – The Drop
12:00 pm – 1:00 pm – Catered Lunch
1:00 pm – 2:00 pm – Maximizing Store Distribution Channels – Jesse Guth – Avid Apparel

2:00 pm – 3:00 pm – Apparel Line Branding with Video – Ryan Moor with Ryonet.

3:00 pm – 3:30 pm – Networking Break
3:30 pm – 4:30 pm – Retail Brands Roundtable – Q&A with all of our instructors
4:30 pm – 5:00 pm – Shirt Lab St. Louis Closing – Tom Rauen and Marshall Atkinson

Exclusive VIP Dinner


Saturday, September 28, 2019


Shirt Lab VIP Dinner

For shops that want the best Shirt Lab experience possible, grab a seat at our exclusive Shirt Lab VIP Dinner.  Availability is limited to only 12 shops, so this will definitely sell out.

The VIP dinner is your chance to meet and hang out with a select group of Shirt Lab instructors, sponsors, and other VIP shop owners.
Currently, we have not closed the deal on this venue for Atlanta, but it will be similar to the VIP event we had after Shirt Lab Columbus that night. For that event, we chose a fantastic restaurant, Strongwater, for its relaxed atmosphere, great food, and private seating.
For Shirt Lab St. Atlanta, we’ll pick another great location. This will be from 7:00 pm to 10:00 pm, and again, will be limited to only the first 12 shops that buy a ticket to this exclusive VIP event.
As soon as this venue is announced, we’ll update everyone on the location.
Plus, as a bonus…any Shirt Lab Atlanta VIP registrant will also automatically get a ticket to the Shirt Lab Mastermind Brunch, which is a value of $125.

Before Heading Back Home


Sunday, September 29, 2019


Shirt Lab Mastermind Brunch

One of the most popular answers to our survey from the Shirt Lab Columbus event was the request for more networking time with other shop owners.

We added some time to the normal Shirt Lab event day, so we thought that a Shirt Lab Mastermind Brunch the following day would be a great idea too.
This is a separate event and will be held at the Shirt Lab main hotel from 9:00 am to 11:00 am on Sunday, September 29, 2019.
Hotel to be determined soon.  Stay tuned.
Before you head back home, grab a great breakfast with everyone from Shirt Lab and participate in a curated discussion regarding the top challenges this industry faces today.  It’s sure to be a winner!
VIP Ticket includes the Mastermind Brunch!

Art as a Sales Tool

How does great art translate into bigger sales?

What type of impact does the creative process truly have on your bottom line?

That’s what we’re exploring with this segment of Shirt Lab Atlanta.  And to do that, we’ve brought in Justin McKibben, who is an expert in building sales in retail channels.

For your retail apparel line to grow it needs to be distinctive.  To offer fresh ideas.  To resonate.

Your artwork matters.  Learn how to make better choices.

Justin McKibben - Melmarc

Justin McKibben has been operating in the fashion industry for 25 years.
Previously at McKibben Screen Printing & Distribution, McKibben grew up in his family’s apparel manufacturing business where he developed his passion for assisting companies with the design and manufacturing of private label apparel.

After closing the family business in 2000, McKibben held Executive roles in
Retail Development and International Manufacturing where his collaborative
approach and contagious enthusiasm helped to drive profitable growth.

Today, McKibben serves as a Business Development Executive for Melmarc. During his 13 year tenure at Melmarc, McKibben has
enjoyed executing clear strategic plans and carefully cultivating relationships
resulting in increased company sales nearly $50M to date.

McKibben served 3 years as President of EDADS – Eastbluff Foundation
researching and funding technological solutions for Eastbluff Elementary.

When he is not volunteering and doing consulting work, McKibben lives an active life of adventure with his wife and two children traveling, surfing, skiing, hiking and practicing hot yoga.

Developing a Concept That Creates Demand

How many apparel lines breakout and have viral sales?

Not many.

What’s the difference between the ones that make it and some guy with the “next big idea” that never gets very far.

The concept.

This segment will take you into a deep dive into this idea and teach you the difference between winners and losers when it comes to retail apparel sales.

Todd Moen - KreativLaunch

Yep, we know that Todd doesn’t look like Tom.  But we haven’t received his picture and bio yet.

Until then, we’ll just have this up here as a placeholder.

E-Commerce for Retail Apparel Sales

By now you’ve heard about the “retail apocalypse”.

This is about how there is a tremendous shift in how everything is being sold.

It’s all going online.  Which means the website and how you bring customers in to shop matters more than ever.

In this segment, we’ll have a top expert teach you how to build your site and what they do to drive customers to shop.

Matt Falcinelli - The Drop

Matt Falcinelli is the Founder and CEO of, a leading streetwear brand online store. is the first aggregator of the hottest brands and local boutiques from the $175B global Streetwear & Sneaker market in re-creating the destination of our childhood in digital form and where those from around the world can once again congregate, learn, share, and purchase the brands, large and small, who continue to push the boundaries of what Streetwear fashion is all about.

Like iTunes aggregating and centralizing a music industry disrupted by mp3 technology and bringing greater choice and agility to the Customer while giving a platform to 100’s of indie artists, is bringing the same model to the disrupted $175B global Streetwear & Sneaker market who hasn’t adapted to the less brand loyal ‘millennials’ let alone prepare for the even more tech-savvy and less brand loyal ‘Gen Z’, while new consumers gravitate increasingly to the more vertical and digital-first brands that continue, as a whole, to seize market share from the big retailers and larger brands of the past

Maximizing Store Distribution Channels

In this segment, we’ll teach you the best practices for selling to stores and crack the code on how to scale that for your line.

The right ones.

It means your apparel line is available in more stores.  But not just any stores.

What’s this mean?

Jesse Guth - Avid Apparel

More Tom.  We promise we’ll change it.  Honest.  Just need a pic of Jesse.

Avid Apparel was founded out of a college dorm room with an idea; to make better quality custom clothing. Several years and millions of prints later, we’re changing the industry by bringing retail quality garments and decoration to every project.

Our super-talented team is what makes us unique. Our products are only as good as the people who make them, so we’ve built a business based on the best people for every job. With decades of experience in production, sewing, printing, manufacturing, distribution, marketing and design – the talent of our teams bleeds through every stitch of cotton and drop of ink.

Apparel Line Social Marketing with Video

In this segment, you will learn how to tell your story, and build your content easily.  Learn the tricks of the trade that will resonate with your audience and build your brand.

It’s the one medium that instantly builds your tribe if you construct it the right way.

You can build awareness.  Community.  Education.

.Nothing connects people faster than a video.

Retail apparel line sales are all about the audience.  You have to connect.

Ryan Moor - Ryonet

Ryan is the founder of Ryonet and Allmade.

Ryonet has been an industry leader in supply and education since its inception in 2004 and has used video to inform, educate, and connect with screen printers more so than any other distributor in the industry.

With over 1500 videos and over 25 million views, Ryonet’s success in video marketing is undeniable.

Learn the key’s to making video’s work for your business, what to do and what not to do, how to get the best engagement from your audience and how to do it on all budget.

New in 2019

Retail Brands Roundtable Event

Have you ever heard the saying:
“You Are The AVERAGE Income Of Your Five Closest Friends?”
There is some major truth behind that phrase!
Which means…
You need to surround yourself with others in the industry who have been there and done that…
At Shirt Lab Atlanta, we will have the experts in the industry in the room not only sitting at your table, but we will have a separate panel discussion exclusively with them, where they are ready and willing to HELP YOU OUT!
This is your chance to pick their brain, get your burning questions answered, build a relationship, and start a friendship with the RIGHT people who can help guide you and take you from where you are now, to where you want to be!
Questions? Email us! or

Shirt Lab Atlanta Sponsors

Huge shout out to these industry leaders for supporting Shirt Lab!

Shirt Lab Diamond Sponsors

Ryonet Logo
Jerzees Shirt Lab White
S&S Activewear

Shirt Lab Gold Sponsors

Screen Printing Magazine
Sponsorship Opportunity Available

Shirt Lab Silver Sponsors

Pixel's Hive Shirt Lab
Sponsorship Opportunity Available

Shirt Lab Bronze Sponsors

Atkinson Consulting
Graphic Screen Fashion
Lawson Screen & Digital
Envision Tees
Sponsorship Opportunity Available
Sponsorship Opportunity Available
Sponsorship Opportunity Available

Shirt Lab Supporting Sponsors

Sponsorship Opportunity Available
Sponsorship Opportunity Available
Sponsorship Opportunity Available
Sponsorship Opportunity Available
Sponsorship Opportunity Available
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