Shirt Lab Live
September 28, 2019
Got an apparel line? This Shirt Lab LIVE is for you. Through demonstration, workbooks, interaction and digging deep into shared experiences, Shirt Lab will propel you into the sales fast lane.
Shirt Lab Atlanta is proud to call the Atlanta Tech Village home for our 2019 event.
“The secret of getting the best results for your decorated apparel business is attending Shirt Lab LIVE.“
Friday, September 27, 2019
Currently, we have not closed the deal on this venue for Atlanta, but it will be similar to the networking event we had on Friday at Shirt Lab Columbus. For that event, we had a lot of fun at Land Grant, which was a local Columbus, Ohio brewery.
Saturday, September 28, 2019
This is where the magic happens.
2:00 pm – 3:00 pm – Apparel Line Branding with Video – Ryan Moor with Ryonet.
Saturday, September 28, 2019
For shops that want the best Shirt Lab experience possible, grab a seat at our exclusive Shirt Lab VIP Dinner. Availability is limited to only 12 shops, so this will definitely sell out.
Sunday, September 29, 2019
One of the most popular answers to our survey from the Shirt Lab Columbus event was the request for more networking time with other shop owners.
How does great art translate into bigger sales?
What type of impact does the creative process truly have on your bottom line?
That’s what we’re exploring with this segment of Shirt Lab Atlanta. And to do that, we’ve brought in Justin McKibben, who is an expert in building sales in retail channels.
For your retail apparel line to grow it needs to be distinctive. To offer fresh ideas. To resonate.
Your artwork matters. Learn how to make better choices.
Justin McKibben has been operating in the fashion industry for 25 years.
Previously at McKibben Screen Printing & Distribution, McKibben grew up in his family’s apparel manufacturing business where he developed his passion for assisting companies with the design and manufacturing of private label apparel.
After closing the family business in 2000, McKibben held Executive roles in
Retail Development and International Manufacturing where his collaborative
approach and contagious enthusiasm helped to drive profitable growth.
Today, McKibben serves as a Business Development Executive for Melmarc. During his 13 year tenure at Melmarc, McKibben has
enjoyed executing clear strategic plans and carefully cultivating relationships
resulting in increased company sales nearly $50M to date.
McKibben served 3 years as President of EDADS – Eastbluff Foundation
researching and funding technological solutions for Eastbluff Elementary.
When he is not volunteering and doing consulting work, McKibben lives an active life of adventure with his wife and two children traveling, surfing, skiing, hiking and practicing hot yoga.
How many apparel lines breakout and have viral sales?
What’s the difference between the ones that make it and some guy with the “next big idea” that never gets very far.
This segment will take you into a deep dive into this idea and teach you the difference between winners and losers when it comes to retail apparel sales.
Yep, we know that Todd doesn’t look like Tom. But we haven’t received his picture and bio yet.
Until then, we’ll just have this up here as a placeholder.
By now you’ve heard about the “retail apocalypse”.
This is about how there is a tremendous shift in how everything is being sold.
It’s all going online. Which means the website and how you bring customers in to shop matters more than ever.
In this segment, we’ll have a top expert teach you how to build your site and what they do to drive customers to shop.
Matt Falcinelli is the Founder and CEO of TheDrop.com, a leading streetwear brand online store.
TheDrop.com is the first aggregator of the hottest brands and local boutiques from the $175B global Streetwear & Sneaker market in re-creating the destination of our childhood in digital form and where those from around the world can once again congregate, learn, share, and purchase the brands, large and small, who continue to push the boundaries of what Streetwear fashion is all about.
Like iTunes aggregating and centralizing a music industry disrupted by mp3 technology and bringing greater choice and agility to the Customer while giving a platform to 100’s of indie artists, TheDrop.com is bringing the same model to the disrupted $175B global Streetwear & Sneaker market who hasn’t adapted to the less brand loyal ‘millennials’ let alone prepare for the even more tech-savvy and less brand loyal ‘Gen Z’, while new consumers gravitate increasingly to the more vertical and digital-first brands that continue, as a whole, to seize market share from the big retailers and larger brands of the past
In this segment, we’ll teach you the best practices for selling to stores and crack the code on how to scale that for your line.
The right ones.
It means your apparel line is available in more stores. But not just any stores.
What’s this mean?
More Tom. We promise we’ll change it. Honest. Just need a pic of Jesse.
Avid Apparel was founded out of a college dorm room with an idea; to make better quality custom clothing. Several years and millions of prints later, we’re changing the industry by bringing retail quality garments and decoration to every project.
Our super-talented team is what makes us unique. Our products are only as good as the people who make them, so we’ve built a business based on the best people for every job. With decades of experience in production, sewing, printing, manufacturing, distribution, marketing and design – the talent of our teams bleeds through every stitch of cotton and drop of ink.
In this segment, you will learn how to tell your story, and build your content easily. Learn the tricks of the trade that will resonate with your audience and build your brand.
It’s the one medium that instantly builds your tribe if you construct it the right way.
You can build awareness. Community. Education.
.Nothing connects people faster than a video.
Retail apparel line sales are all about the audience. You have to connect.
Ryan is the founder of Ryonet and Allmade.
Ryonet has been an industry leader in supply and education since its inception in 2004 and has used video to inform, educate, and connect with screen printers more so than any other distributor in the industry.
With over 1500 videos and over 25 million views, Ryonet’s success in video marketing is undeniable.
Learn the key’s to making video’s work for your business, what to do and what not to do, how to get the best engagement from your audience and how to do it on all budget.
Huge shout out to these industry leaders for supporting Shirt Lab!