Shirt Lab LIVE Atlanta
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Atlanta, September 28, 2019

Atlanta Tech Village

Shirt Lab Live

Atlanta 2019


September 28, 2019


Got an apparel line?  This Shirt Lab LIVE is for you.  Through demonstration, workbooks, interaction and digging deep into shared experiences, Shirt Lab will propel you into the sales fast lane.

It will be challenging.
It will make you think.
This isn’t like a traditional trade show seminar. The day will be fun and interactive.  Nobody will be simply sitting and listening.
Our goal is simple – to melt your brain with new information you can use to catapult your sales to the next level.
Here are the topics for Shirt Lab Live Atlanta:
  • Art as a Sales Tool
  • Developing a Concept That Creates Demand
  • E-Commerce for Retail Apparel Sales
  • Maximizing Store Distribution Channels
  • Apparel Line Social Video Marketing
  • Plus a “Retail Brands Roundtable”!

Atlanta Tech Village

Shirt Lab Atlanta is proud to call the Atlanta Tech Village home for our 2019 event.

The Atlanta Tech Village is a lot like the mission behind Shirt Lab.  Their (and our) idea is to foster a collaborative community with like-minded people to support entrepreneurs.
Shirt Lab will be using the Event Center at the Atlanta Tech Village.

Shirt Lab LIVE Atlanta Itinerary

Free Networking Event


Friday, September 27, 2019


Meet & Greet at Buckhead Saloon

Get in early and be sure to come hang out with us at our legendary networking event on Friday.  Lots of fun, and you’ll get a chance to meet other business owners, Shirt Lab speakers, and both Tom & Marshall.

It’s from 7:00 pm to 9:00 pm and is sponsored by InkSoft.

The Buckhead Saloon offers a fun, laid back atmosphere that is perfect for us.  We’ll see you there!

Shirt Lab LIVE Atlanta


Saturday, September 28, 2019


Shirt Lab at Atlanta Tech Village

This is where the magic happens.

The day starts early, but it is on a Saturday so you don’t have to close your shop to attend.  All you need to bring is an open mind, your top challenges, and your willingness to learn.
7:00 am – 8:00 am – Registration and Networking Breakfast
8:00 am – 8:30 am – Shirt Lab Atlanta Opening – Tom Rauen and Marshall Atkinson
8:30 am – 9:30 am – Art as a Sales Tool – Justin McKibbon with Melmarc
9:30 am – 10:30 am – Developing a Concept That Creates Demand – Todd Moen – KreativLaunch
10:30 am – 11:00 am – Networking Break
11:00 am – 12:00 pm – E-Commerce for Retail Apparel Sales – Jarrod Hennis – Rockford Art Deli
12:00 pm – 1:00 pm – Catered Lunch
1:00 pm – 2:00 pm – Maximizing Store Distribution Channels – Seth Anderson – LKWID

2:00 pm – 3:00 pm – Apparel Line Branding with Video – Ryan Moor with Ryonet.

3:00 pm – 3:30 pm – Networking Break
3:30 pm – 4:30 pm – Retail Brands Roundtable – Q&A with all of our instructors
4:30 pm – 5:00 pm – Shirt Lab Atlanta Closing – Tom Rauen and Marshall Atkinson

Exclusive VIP Dinner


Saturday, September 28, 2019


Shirt Lab VIP Dinner – Maggiano’s Little Italy at Buckhead

For shops that want the best Shirt Lab experience possible, grab a seat at our exclusive Shirt Lab VIP Dinner.  Availability is limited to only 12 shops, so this will definitely sell out.

The VIP dinner is your chance to meet and hang out with a select group of Shirt Lab instructors, sponsors, and other VIP shop owners.
We’ll be dining at Maggiano’s Little Italy for the Shirt Lab VIP Dinner in a private room.
For Shirt Lab St. Atlanta, come fill your belly with great Italian cuisine, your mind with industry stories, and your heart with laughter. This will be from 7:00 pm to 10:00 pm, and again, will be limited to only the first 12 shops that buy a ticket to this exclusive VIP event.
Plus, as a bonus…any Shirt Lab Atlanta VIP registrant will also automatically get a ticket to the Shirt Lab Mastermind Brunch, which is a value of $125.

Before Heading Back Home


Sunday, September 29, 2019


Shirt Lab Mastermind Brunch

One of the most popular answers to our survey from the Shirt Lab Columbus event was the request for more networking time with other shop owners.

We added some time to the normal Shirt Lab event day, so we thought that a Shirt Lab Mastermind Brunch the following day would be a great idea too.
This is a separate event and will be held at the Shirt Lab main hotel from 9:00 am to 11:00 am on Sunday, September 29, 2019 at the Flying Biscuit Cafe in the Terminus Building in Buckhead.
Before you head back home, grab a great breakfast with everyone from Shirt Lab and participate in a curated discussion regarding the top challenges this industry faces today.  It’s sure to be a winner!

Art as a Sales Tool

How does great art translate into bigger sales?

What type of impact does the creative process truly have on your bottom line?

That’s what we’re exploring with this segment of Shirt Lab Atlanta.  And to do that, we’ve brought in Justin McKibben, who is an expert in building sales in retail channels.

For your retail apparel line to grow it needs to be distinctive.  To offer fresh ideas.  To resonate.

Your artwork matters.  Learn how to make better choices.

Justin McKibben - Melmarc

Justin McKibben has been operating in the fashion industry for 25 years.
Previously at McKibben Screen Printing & Distribution, McKibben grew up in his family’s apparel manufacturing business where he developed his passion for assisting companies with the design and manufacturing of private label apparel.

After closing the family business in 2000, McKibben held Executive roles in
Retail Development and International Manufacturing where his collaborative
approach and contagious enthusiasm helped to drive profitable growth.

Today, McKibben serves as a Business Development Executive for Melmarc. During his 13 year tenure at Melmarc, McKibben has
enjoyed executing clear strategic plans and carefully cultivating relationships
resulting in increased company sales nearly $50M to date.

McKibben served 3 years as President of EDADS – Eastbluff Foundation
researching and funding technological solutions for Eastbluff Elementary.

When he is not volunteering and doing consulting work, McKibben lives an active life of adventure with his wife and two children traveling, surfing, skiing, hiking and practicing hot yoga.

Developing a Concept That Creates Demand

How many apparel lines breakout and have viral sales?

Not many.

What’s the difference between the ones that make it and some guy with the “next big idea” that never gets very far.

The concept.

This segment will take you into a deep dive into this idea and teach you the difference between winners and losers when it comes to retail apparel sales.

Todd Moen - KreativLaunch

Todd Moen is President and CEO of Kreativ Launch LLC in Phoenix, Arizona and has over three decades of experience in numerous industries.

Past clients and customers include all four major sports leagues, the NCAA, large concert tours and numerous clothing brands from $1M to $23M+.

He has served as the President of multiple national companies in the Screen Print, Embroidery and Promotional products industry.

He began his career in printing, developing brands and clothing lines from local production to global sourcing and marketing.

With a background in Biology and Production Engineering and a lifelong passion for art, Todd leverages his polymath skill set to fully understand the brands he works for.

The longevity of success requires not only profitability and streamlined production processes, but an ability to understand the competitive ecosystem of industry and competition and the creativity to continuously identify opportunity and profit in the ever changing world of manufacturing and consumer goods.

Todd is a recognized expert in his field and has spoken Nationally and Internationally. He currently serves on the Advisory Board of Directors for Grand Canyon University Honors College and works with students and his clients for real world experience.

His passion for creativity and problem solving drives the success of the company, and his impeccable reputation for honesty and integrity are the foundation for the industry connections that give Kreativ Launch the unparalleled opportunities available to our clients.

E-Commerce for Retail Apparel Sales

By now you’ve heard about the “retail apocalypse”.

This is about how there is a tremendous shift in how everything is being sold.

It’s all going online.  Which means the website and how you bring customers in to shop matters more than ever.

In this segment, we’ll have a top expert teach you how to build your site and what they do to drive customers to shop.

Jarrod Hennis - Rockford Art Deli

Jarrod Hennis began screen printing fifteen years ago using a Riley Hopkins 6/4 press in the basement of what eventually became Rockford Art Deli, a retail screen printing shop in Rockford, IL, which has been transforming the culture of the city since 2011.

RAD’s innovative, city positive designs, support of the local art community, and fully manual, water-based printed custom work encourage what Jarrod hopes will set a standard in the screen printing industry.

As a founder of Allmade, and simply a human who cares about saving the one world we’ve got, Jarrod chooses to print using sustainable, eco-friendly products.

Maximizing Store Distribution Channels

In this segment, we’ll teach you the best practices for selling to stores and crack the code on how to scale that for your line.

The right ones.

It means your apparel line is available in more stores.  But not just any stores.

What’s this mean?

Seth Anderson - LKWID

Seth Anderson has over 30 years of experience in the promotional products, apparel and restaurant industries. 

He has created products for TBWA/Chiat/Day including campaigns for Nissan, Infiniti, Apple, Adidas, Hoover, Dole, Sony Playstation, Hang Ten, Pedigree, ASCAP, Universal Pictures, and the Academy Awards, amongst many others. 

Seth championed “Made in the USA” for all of Pepsi’s marketing product giveaways distributed at the 2009 Presidential Inauguration. Which included over 1,000,000 buttons, 125,000 t-shirts, 80,000 bandanas, 50,000 scarves, and 1,000 engraved IPods

He has designed and manufactured products for concert tours and fan clubs for many bands including the Red Hot Chili Peppers, Stone Temple Pilots, and Tool. 

He oversaw the development & manufacturing for the USA launch of the Virgin Megastoreproviding a 20-piece clothing line and 1,250,000 bags. 

In five years with the Wolfgang Puck Food Company, he helped build and brand new restaurants, assisted in new products and packaging design for the frozen foods division, and ran their merchandising division for 5 years.

Moving on to BLT Communications to run their merchandising division where he created apparel and promo campaigns for Disney, Dolby, Paramount Pictures and HBO. Since 2015 he’s been the VP Sales at LKWID which is one of the largest screen printers of retail music and entertainment merchandise in the western USA with factories in California and Mexico. 

Apparel Line Social Marketing with Video

In this segment, you will learn how to tell your story, and build your content easily.  Learn the tricks of the trade that will resonate with your audience and build your brand.

It’s the one medium that instantly builds your tribe if you construct it the right way.

You can build awareness.  Community.  Education.

.Nothing connects people faster than a video.

Retail apparel line sales are all about the audience.  You have to connect.

Ryan Moor - Ryonet

Ryan is the founder of Ryonet and Allmade.

Ryonet has been an industry leader in supply and education since its inception in 2004 and has used video to inform, educate, and connect with screen printers more so than any other distributor in the industry.

With over 1500 videos and over 25 million views, Ryonet’s success in video marketing is undeniable.

Learn the key’s to making video’s work for your business, what to do and what not to do, how to get the best engagement from your audience and how to do it on all budget.

New in 2019

Retail Brands Roundtable Event

Have you ever heard the saying:
“You Are The AVERAGE Income Of Your Five Closest Friends?”
There is some major truth behind that phrase!
Which means…
You need to surround yourself with others in the industry who have been there and done that…
At Shirt Lab Atlanta, we will have the experts in the industry in the room not only sitting at your table, but we will have a separate panel discussion exclusively with them, where they are ready and willing to HELP YOU OUT!
This is your chance to pick their brain, get your burning questions answered, build a relationship, and start a friendship with the RIGHT people who can help guide you and take you from where you are now, to where you want to be!

Shirt Lab Atlanta Sponsors

Huge shout out to these industry leaders for supporting Shirt Lab!

Shirt Lab Diamond Sponsors

Ryonet Logo
Jerzees Shirt Lab White
S&S Activewear

Shirt Lab Gold Sponsors

Screen Printing Magazine
Sponsorship Opportunity Available

Shirt Lab Silver Sponsors


Shirt Lab Bronze Sponsors

Atkinson Consulting
Graphic Screen Fashion
Lawson Screen & Digital
Envision Tees
Sponsorship Opportunity Available
Sponsorship Opportunity Available
Sponsorship Opportunity Available

Shirt Lab Supporting Sponsors

Sponsorship Opportunity Available
Sponsorship Opportunity Available
Sponsorship Opportunity Available
Sponsorship Opportunity Available
Sponsorship Opportunity Available
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