Guest Mark Coudray and Shirt Lab founder Marshall Atkinson discuss the "Difference Between a Manager and a Leader" In this Episode, Mark and Marshall will discuss: Should managers be leaders? What is the definition of a leader? What is the definition of a manager? What is the ideal management scenario? What's wrong with managers trying to lead? How does a person...
Guest Greg Kitson and Shirt Lab founders Tom Rauen and Marshall Atkinson discuss two listener-supplied questions on "Contract Shop Lead Gen" and "Marketing Niches". In this Episode, Greg, Tom, and Marshall will discuss: How not to be content with what you are doing if you are a contract printer Tips on Lead Generation for contract printers. How to identify best potential...
Guest Jarrod Hennis and Shirt Lab founder Marshall Atkinson discuss two listener-supplied questions on "Shop Time Management" and "E-Commerce". In this Episode, Jarrod and Marshall will discuss: How to schedule work and keep on track? Can shop management software make a difference? How to get prepared for the week? Tips on accountability. Advantages of using the software in the same way. ...
Guest Mike Chong and Shirt Lab founders Tom Rauen and Marshall Atkinson discuss two listener-supplied questions on "Marketing Presentation Styles" and "Marketing Dollars". In this Episode, Mike, Tom, and Marshall will discuss: How to be brave and try new things Mike's thoughts on search marketing. Find out what's "sticky". How can you do email marketing better? Mike's thoughts on testing marketing...
In the fifteenth episode of the Shirt Lab Answer Series podcast, guest Erich Campbell and Shirt Lab founders Tom Rauen and Marshall Atkinson discuss a question poised in the Screen Printing Marketing Facebook group concerning art. In this Episode, Ray, Tom, and Marshall will discuss: What should you start with on art training in a shop? What has to happen when...
In the fourteenth episode of the Shirt Lab Answer Series podcast, guest Erich Campbell and Marshall Atkinson answer two listener questions: "Small Shop Marketing" and "Procrastination". In this Episode, Erich and Marshall will discuss: Should you be worried that a good sales and marketing program will overwhelm your small shop with business? How can contract decorators help? Think about the worst...
On episode thirteen of the Shirt Lab Answer Series, get a "backstage" audio view of Shirt Lab founders Tom Rauen and Marshall Atkinson with guests, Nate Leber, Greg Kitson, Joe Sudrovic and Matthew Hillis as they attempt to record a Facebook Live event from the Columbus Cultural Arts Center. It's fun! It's messy! It's not quite perfect. But, that's why you should listen. Want...
In the twelfth episode of the Shirt Lab Answer Series podcast, guest Nate Leber and Shirt Lab founders Tom Rauen and Marshall Atkinson answer two listener questions: "Time Management for 1 Man Shops" and "Local Marketing Tips". In this Episode, Aaron and Marshall will discuss: What is the biggest thing for a one-man shop regarding time? How a schedule helps when...
In the eleventh episode of the Shirt Lab Answer Series podcast, guest Aaron Montgomery and Marshall Atkinson answer two listener questions: "Finding New Customers Outside of My Area" and "Top Tips for Getting Whale Accounts". In this Episode, Aaron and Marshall will discuss: Where do you start in the digital world? Why your website matters What should be on your website? ...
In the tenth episode of the Shirt Lab Answer Series podcast, guest Brett Bowden, and Shirt Lab founders Tom Rauen and Marshall Atkinson answer two listener questions: "Staffing for Growth" and "Lowballing for Work". In this Episode, Brett, Tom, and Marshall will discuss: When should you outsource? What is going to sustain growth? When should I invest in growing my business? ...