In the twelfth episode of the Shirt Lab Answer Series podcast, guest Nate Leber and Shirt Lab founders Tom Rauen and Marshall Atkinson answer two listener questions: "Time Management for 1 Man Shops" and "Local Marketing Tips". In this Episode, Aaron and Marshall will discuss: What is the biggest thing for a one-man shop regarding time? How a schedule helps when...
In the eleventh episode of the Shirt Lab Answer Series podcast, guest Aaron Montgomery and Marshall Atkinson answer two listener questions: "Finding New Customers Outside of My Area" and "Top Tips for Getting Whale Accounts". In this Episode, Aaron and Marshall will discuss: Where do you start in the digital world? Why your website matters What should be on your website? ...
In the tenth episode of the Shirt Lab Answer Series podcast, guest Brett Bowden, and Shirt Lab founders Tom Rauen and Marshall Atkinson answer two listener questions: "Staffing for Growth" and "Lowballing for Work". In this Episode, Brett, Tom, and Marshall will discuss: When should you outsource? What is going to sustain growth? When should I invest in growing my business? ...
In the ninth episode of the Shirt Lab Answer Series podcast, guest Chris Bernat and Marshall Atkinson answer two listener questions: "Salesperson Compensation" and "One Person Biz Marketing". In this Episode, Chris and Marshall will discuss: What does KPI stand for? Are all businesses using the same KPIs? Should you use your Error Rate? What is a good percentage for Error...
In the eighth episode of the Shirt Lab Answer Series podcast, guest Bill Petrie and Marshall Atkinson answer two listener questions: "Salesperson Compensation" and "One Person Biz Marketing". In this Episode, Bill and Marshall will discuss: How to build out inside or outside sales reps Compensation structure Should your reps work full time or part time? What questions should you ask...
In the seventh episode of the Shirt Lab Answer Series podcast, guest Jay Busselle and Marshall Atkinson answer two listener questions: "How Art Affects Sales" and "Putting Pricing On Your Website". In this Episode Jay and Marshall will discuss: How do you not compete solely on price? What to do when someone has better pricing. How a great graphic artist can...
In the sixth episode of the Shirt Lab Answer Series podcast, guest Dan Carr and Marshall Atkinson answer two listener questions: "Facebook Marketing Funnels" and "SEO Tips to Broaden Reach". In this Episode Dan and Marshall will discuss: What you need to do before you start any marketing campaign. What your users want on your website. The two best factors for...
With the fifth episode of the Shirt Lab Answer Series podcast, guest Ryan Moor and Marshall Atkinson answer two listener questions: "What's the difference between an Inside Sales Rep" and "How to Gain Momentum in Marketing". In this Episode Ryan and Marshall will discuss: Definition of duties for both a Customer Service Rep and an Inside Sales position How to handle...
With the fourth episode of the Shirt Lab Answer Series podcast, guest Ken Seidl and Marshall Atkinson answer two listener questions: "Using Samples to Sell" and "Speeding up the Sales Cycle". In this Episode Ken and Marshall will discuss: What is the biggest impact you can make with samples? What type of sample is best for different types of sales? How...
In the third episode of the Shirt Lab Answer Series podcast, Mark Coudray and Marshall Atkinson discuss how shops may be losing a significant amount of money with the way the pricing structure is handled with standard industry price breaks. This is one you don't want to miss! In this Episode Mark and Marshall will discuss: How the typical decorated apparel...