Ep 2 - Roger Burnett on Criteria for Target Markets and Running a Sales Meeting
August 10, 2018 - On episode 2 of the Shirt Lab answer series guest Roger Burnett chat's about target markets and running an effective sales meeting
Shirt Lab, Tom Rauen, Marshall Atkinson, Shirt Lab Answer Series, Roger Burnett, So You're In Sales, Lead Generation, Target Marketing, Sales Team Meeting, Criteria, Business Plan, Marketing Plan, Competitive Differentiation
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Shirt Lab Answer Series Roger Burnett

Ep 2 – Roger Burnett on Criteria for Target Markets and Running a Sales Team Meeting

In the second episode of the Shirt Lab Answer Series podcast, Roger Burnett and Marshall Atkinson discuss all things lead generation, criteria for target markets, and tips for running an effective sales team meeting. The episode focuses on two questions submitted by our listeners:

“What criteria should be used when evaluating target markets and narrowing them?” by Jim Barboza


“Any tips on how to effectively manage a sales team, sales meetings, set goals, holding people accountable, etc. A lot of times our sales meetings end up being a session of complaining about production issues. We’re really working to turn them positive and more sales focused.” by Brayden Jessen

Listen in as Roger & Marshall chat about Target Markets and Sales Team Meetings:

  • Lead generation and target market ideas
  • Building a bridge between prospects that will be your best client and your expertise
  • Competitive differentiation
  • Start with a plan
  • Sales meeting tips
  • What to do with tangents
  • Length of meeting and other ideas


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Any questions?  We’d love to hear from you.  Reach out to us at:

Tom Rauen – tom@shirtlabpro.com

Marshall Atkinson – marshall@shirtlabpro.com

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