2019 Event Template - Shirt Lab
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Only 50 seats available - It will sell out!

St. Louis – March 16, 2019

Morgan Stanley T-Rex Innovation Center

Ticket Price Increase on February 1, 2019

Shirt Lab Live

St. Louis 2019


March 16, 2019


Through demonstration, workbooks, interaction and digging deep into shared experiences, Shirt Lab will propel your shop into the sales fast lane.

It will be challenging.
It will make you think.
This isn’t like a traditional trade show seminar. The day will be fun and interactive.  Nobody will be simply sitting and listening.
Our goal is simple – to melt your brain with new information you can use to catapult your shop to the next level.
Here are the topics for Shirt Lab Live St. Louis:
  • Personal Branding & Networking
  • Facebook Ads Simplified
  • Starting a Subscription Service
  • Branding Your Shop With Video
  • Profit First
  • Automating E-Mail Campaigns
  • Plus an “Ask the Experts Roundtable”!

Morgan Stanley T-Rex Innovation Center

Shirt Lab St. Louis is proud to call the Morgan Stanley Event Space at T-Rex home for our 2019 event.

T-Rex is a non-profit organization that is dedicated to strengthening the economic vitality of St. Louis, one business at a time.  Their mission aligns with Shirt Lab’s, which is pushing innovation, creative ideas, and discovering clarity.
Shirt Lab will be using the Morgan Stanley Innovation Event Space at T-Rex.
Only 50 seats available - It will sell out!

“The secret of getting the best results for your decorated apparel business is attending Shirt Lab LIVE.

-Roger Burnett

Shirt Lab LIVE St. Louis Itinerary

Free Networking Event


Friday, March 15, 2019


Meet & Greet at TBA Venue

Currently, we have not closed the deal on this venue for St. Louis, but it will be similar to the networking event we had on Friday at Shirt Lab Columbus.  For that event, we had a lot of fun at Land Grant, which was a local Columbus, Ohio brewery.

For Shirt Lab St. Louis, we’ll pick another great location.  This will be from 7:00 pm to 9:00 pm, and will be a chance for everyone attending Shirt Lab St. Louis to meet, network, and share stories.
As soon as this venue is announced, we’ll update everyone on the location.

Shirt Lab LIVE St. Louis


Saturday, March 16, 2019


Shirt Lab at T-Rex Innovation Center

This is where the magic happens.

The day starts early, but it is on a Saturday so you don’t have to close your shop to attend.  All you need to bring is an open mind, your top challenges, and your willingness to learn.
7:00 am – 8:00 am – Registration and Networking Breakfast
8:00 am – 8:30 am – Shirt Lab St. Louis Opening – Tom Rauen and Marshall Atkinson
8:30 am – 9:30 am – Personal Branding & Networking – Tom Rauen with Envision Tees
9:30 am – 10:30 am – Facebook Ads Simplified – Instructor TBD at this time
10:30 am – 11:00 am – Networking Break
11:00 am – 12:00 pm – Starting a Subscription Service – Justin Lawrence with the Oklahoma Shirt Company.
12:00 pm – 1:00 pm – Catered Lunch
1:00 pm – 2:00 pm – Profit First – Mark Coudray with Catalyst Accelerator.

2:00 pm – 3:00 pm – Branding Your Shop with Video – Luke Ryerkerk with Ryonet.

3:00 pm – 3:30 pm – Networking Break
3:30 pm – 4:30 pm – Automated E-Mail Campaigns – Lori Feldman with The Database Diva.
4:30 pm – 5:00 pm – Ask the Experts Roundtable
5:00 pm – 5:30 pm – Shirt Lab St. Louis Closing – Tom Rauen and Marshall Atkinson

Exclusive VIP Dinner


Saturday, March 16, 2019


Shirt Lab VIP Dinner

For shops that want the best Shirt Lab experience possible, grab a seat at our exclusive Shirt Lab VIP Dinner.  Availability is limited to only 12 shops, so this will definitely sell out.

The VIP dinner is your chance to meet and hang out with a select group of Shirt Lab instructors, sponsors, and other VIP shop owners.
Currently, we have not closed the deal on this venue for St. Louis, but it will be similar to the VIP event we had after Shirt Lab Columbus that night. For that event, we chose a fantastic restaurant, Strongwater, for its relaxed atmosphere, great food, and private seating.
For Shirt Lab St. Louis, we’ll pick another great location. This will be from 7:00 pm to 10:00 pm, and again, will be limited to only the first 12 shops that buy a ticket to this exclusive VIP event.
As soon as this venue is announced, we’ll update everyone on the location.
Plus, as a bonus…any Shirt Lab St. Louis VIP registrant will also automatically get a ticket to the Shirt Lab Mastermind Brunch, which is a value of $125.

Before Heading Back Home


Sunday, March 17, 2019


Shirt Lab Mastermind Brunch

One of the most popular answers to our survey from the Shirt Lab Columbus event was the request for more networking time with other shop owners.

We added some time to the normal Shirt Lab event day, so we thought that a Shirt Lab Mastermind Brunch the following day would be a great idea too.
This is a separate event and will be held at the Shirt Lab main hotel from 9:00 am to 11:00 am on Sunday, March 17, 2019.
Hotel to be determined soon.  Stay tuned.
Before you head back home, grab a great breakfast with everyone from Shirt Lab and participate in a curated discussion regarding the top challenges this industry faces today.  It’s sure to be a winner!
VIP Ticket includes the Mastermind Brunch!

Personal Branding & Networking

Wouldn’t it be great if anytime you went into a room or a meeting, everyone there already felt like they knew you?

It’s no secret that Tom Rauen with Envision Tees has developed a personal flair for marketing.
But how does Tom link what he calls the “Interesting Character” with his marketing directly to larger sales growth?
With this session, Tom will outline some key steps, ideas, and working knowledge that you can use to develop a marketing strategy that works for you.

Tom Rauen - Envision Tees

Tom is a co-founder of Shirt Lab and owner of Envision Tees in Dubuque, Iowa.

His shop is a staple in the midwest, and Tom has recently moved into a new 35,000 sq ft facility.

Envision Tees currently has over XXX online stores for their customers and has seen XX% growth over the past 5 years.

Facebook Ads Simplified

What’s the secret sauce behind placing Facebook ads that will drive the right customers to your doorstep?

How does Facebook Pixels work?  How do you build your target audience and sample set?

Those questions and more will be answered in this fun and interactive session at Shirt Lab.  We know that you want to connect more using Facebook.  The knowledge that you need to use is out there and we want you to harness it to send wave after waves of orders to your shop.

Expert to be Announced

Hey, ignore that picture of Tom. It’s just for placement only.

We’ve contacted a few experts to help us teach this segment of Shirt Lab, but at this time have not secured the right person.

As soon as we have a contract signed, we’ll update this section.

Starting a Subscription Service

One of the biggest trends in the decorating apparel business is starting a subscription service to make it easy to sell your creativity.

Not only does this bridge the gap when “normal” sales aren’t as good, but it can also be a marketing force for your shop too.

To help everyone understand the ins and outs of starting a subscription service, we’ve brought in Justin Lawrence with the Oklahoma Shirt Company.

Justin will share his unique insights as to how to do this correctly from start to finish.

If this is something that you’ve been thinking of starting for your shop, or maybe you just want to grow your sales and some bottom line profit…then this Shirt Lab segment is for you.

Justin Lawrence - Oklahoma Shirt Company

Wait, Tom again? Justin is not his evil twin. We’ll replace that with one that looks more like Justin soon.

Oklahoma Shirt Company is a local company with a small staff of hard-working Oklahomans. The Shirt of the Month subscription experience offers an alternative to the typical box service because it is unique to Oklahoma and the $10 price is affordable from month to month.

The custom side of the business helps customers take their brand to the next level through creative use of design and print medium.

Profit First

Profit First is the best selling book by Michael Michalowicz, and this idea is really catching on with small businesses…and especially decorated apparel shops.

Here’s the idea:

The GAAP (Generally Accepted Accounting Principles) formula for determining a business’s profit is Sales – Expenses = Profit. It is simple, logical and clear.

Unfortunately, it’s a lie.

The formula, while logically accurate, does not account for human behavior. In the GAAP formula profit is a left-over, a final consideration, something that is hopefully a nice surprise at the end of the year.

Alas, the profit is rarely there and the business continues on its check to check survival.

With Profit First you to flip the formula to Sales – Profit = Expenses. Logically the math is the same, but from the standpoint of the entrepreneur’s behavior, it is radically different.
Mark Coudray is a certified Profit First Professional and trained to help you get this idea started and implemented.
With Profit First, you take a predetermined percentage of profit from every sale first, and only the remainder is available for expenses.

Mark Coudray - Catalyst Accelerator

Does Mark look like Tom? Uh, no. We’ll be replacing this picture soon.

Mark Coudray is a respected and well-known industry pioneer, innovator and strategist. His work has been published in more than 500 papers, columns, features and articles in every major graphics publication in the US and abroad in addition to hundreds of blog and forum posts.

He is a regular contributor to SGIA Journal, Screen Printing Magazine, and Impressions Magazine. Coudray has been an active member of the Academy of Screen and Digital Printing Technologies since 1989.

Coudray has served as Chairman of the Board of SGIA and has received the organizations highest award, The Parmele.

Catalyst Accelerator is a proven system developed over 5 years with 3 full years of field testing. It is designed for all professional services, graphics, and printing businesses. It has a specific emphasis on the highly competitive decorated apparel industry.

Branding Your Shop with Video

Let’s face it, people like buying from other people.

Currently, the best medium to instantly communicate a powerful message to your potential customers is with video.

A video allows others to put a face to a name and instantly understand the capabilities and craftsmanship that you instill in your shop every day.

Why use video in your social marketing?  The answer is simple.  Videos are processed 60,000 times faster than text.  Think about how quickly you can communicate something to your customers if you create the right video content.

This segment of Shirt Lab is dedicated to helping you discover the power of using video in your marketing, and how to get you started putting your ideas together.

Luke and the Ryonet team have mastered this process, and he wants to share his experiences and easy to understand tips with you.

Stand out from the crowd with a more powerful message.

Luke Ryerkerk - Ryonet

Luke is the marketing director at Ryonet and frequent collaborator on their video series, both in front of the camera and behind.

Ryonet has been an industry leader in supply and education since its inception in 2004 and has used video to inform, educate, and connect with screen printers more so than any other distributor in the industry.

With over 1500 videos and over 25 million views, Ryonet’s success in video marketing is undeniable.

Learn the key’s to making video’s work for your business, what to do and what not to do, how to get the best engagement from your audience and how to do it on all budget.

Automated Email Campaigns

No strategic business initiatives have been disrupted more than marketing. Last year’s marketing plan was obsolete 6 months ago. Which means, if you don’t keep up with lead generation technology, your business won’t grow.

On the other hand, it’s never been faster, cheaper and easier to attract new customers. All you have to do is blend the right prospecting with the right incentive, deployed on the right distribution channel at the right time. But with unlimited ad platforms and thousands of intimidating technology tools, which do you choose?

This is where Lori Feldman shines.

Whether it’s Facebook, Google or a hot new app, the secret to consistent and repeatable business results success is in the power of a good database. If you’ve got one, I’ll show you how to use it to fix slipping sales, build better lead generation, and more close proposals.

Lori’s segment at Shirt Lab will be focused on building Highly Responsive Email Marketing Campaigns and Drip Marketing Campaigns.

Learn how to use your existing customer base and data to increase your stickiness and drive more sales.

Lori Feldman - The Database Diva

For the last time, we’ll replace this pic as soon as we get one from Lori. Everyone knows that she doesn’t look a thing like Tom.

St. Louis based, Lori Feldman, helps growth-obsessed business owners find new customers by reverse engineering their top 20% customers in their database, targeting the right sales messages to lookalike prospects via paid Facebook, Instagram, and YouTube advertisements, then nurturing them till they convert via retargeting and drip marketing.

New in 2019

Round Table Event

Have you ever heard the saying:
“You Are The AVERAGE Income Of Your Five Closest Friends?”
There is some major truth behind that phrase!
Which means…
You need to surround yourself with others in the industry who have been there and done that…
At Shirt Lab St. Louis, we will have the experts in the industry in the room not only sitting at your table, but we will have a separate panel discussion exclusively with them, where they are ready and willing to HELP YOU OUT!
This is your chance to pick their brain, get your burning questions answered, build a relationship, and start a friendship with the RIGHT people who can help guide you and take you from where you are now, to where you want to be!
Questions? Email us! marshall@shirtlabpro.com or tom@shirtlabpro.com

Shirt Lab St. Louis Sponsors

Huge shout out to these industry leaders for supporting Shirt Lab!

Shirt Lab Diamond Sponsors

Ryonet Logo
Jerzees Shirt Lab White

Shirt Lab Gold Sponsors

Screen Printing Magazine
Sponsorship Opportunity Available

Shirt Lab Silver Sponsors

Sponsorship Opportunity Available
Sponsorship Opportunity Available
Sponsorship Opportunity Available

Shirt Lab Bronze Sponsors

Atkinson Consulting
Sponsorship Opportunity Available
Sponsorship Opportunity Available
Envision Tees

Shirt Lab Supporting Sponsors

Sponsor Name

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Sponsor Name

Sponsor Name

Sponsor Name

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