Shirt Lab Sales And Marketing Training
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Develop Your Unfair Advantage

Through demonstration, workbooks, interaction and digging deep into shared experiences, Shirt Lab will propel your shop into the sales fast lane.  It will be challenging. It will make you think. This isn’t like a traditional trade show seminar. The day will be fun and interactive.  Nobody will be simply sitting and listening. You will be talking, doing and creating.


Center for Science & Industry


Columbus, Ohio


October 27, 2018

Shirt Lab Event Hosts

Our Founders are dedicated to your success!

Shirt Lab Tom Rauen

Tom Rauen

Shirt Lab Founder

     Guinness Book of World Record Holder and owner of Envision Tees, Tom Rauen brings his high energy, entrepreneurial spirit to the mix. Sales & Marketing, creative ideas, and the willingness to try anything to elevate Tom to a different level as a teacher.

Marshall Atkinson

Shirt Lab Founder

     Bestselling eBook author and decorated apparel industry shop success coach, Marshall Atkinson will challenge you and accelerate your learning simultaneously. Talk to him about workflow, best practices, and employee training while you participate in the Shirt Lab events.

     He has worked in the decorated apparel industry since 1993 in executive leadership roles in multiple high volume contract apparel decorator shops.  He regularly writes for leading industry trade publications, hosts The Big Idea podcast for InkSoft, and conducts many industry webinars and trade show classes.

     Marshall lives in Gilbert, AZ with his wife and son.

Expert Instructors

Develop better apparel sales & marketing strategies from master-level professionals

Jay Busselle

Jay Busselle

Branding & Authenticity

     Starting the day of power learning is a session on branding your shop and speaking from an authentic place.  Jay Busselle will share his expert perspective and challenge you to focus your shop’s marketing voice.  Jay brings a career’s worth of experience from running his own shop to working for Printa systems, to hosting the Twitter #promochat every Wednesday.

Shirt Lab Dan Carr

Dan Carr

Top 10 Web Conversion Tricks

   Dan helps companies identify where in their digital marketing funnel they need to focus their effort, time, and money. What works today won’t necessarily work later as your business and teams grow. That is unless you embrace a culture of continuous experiments. Breaking up and validating work lets you find out quickly what’s working, what’s not, and what to change. It’s too costly not to do this in this digital-day-and age. In our session, we’ll identify some ways to improve conversion rates on your website so you can convert more visitors to leads and sales.

Shirt Lab Roger Burnett

Roger Burnett

Lead Generation

     Roger has spent 20+ years making complex concepts more understandable for both buyers and sellers alike and has devoted the majority of his recent career to writing and executing sales and marketing plans for early and mid-stage businesses.

     He is a student of organizational behavior and the disciplines successful selling organizations use to achieve the greatest reach, even in instances of scarce resources.

     He loves the outdoors and seeks memorable experiences whenever possible.

Shirt Lab Ken Seidl

Ken Seidl

Sales Closing

     Leading our session on sales closing techniques is Baltimore, Maryland based Ken Seidl.  A former VP of Sales for Fruit of the Loom and alphabroder, Ken brings a wealth of industry knowledge to Shirt Lab.  He teaches sales strategy at the Johns Hopkins – Carey Business School and will be bringing tactics that you can use in your shop to increase your sales immediately.

     Ken is an award-winning adjunct faculty member at Johns Hopkins University and Catholic University and has facilitated multiple seminars with the CIA, GSA, the National Humane Society, and National Girl Scouts.  He has multiple certifications including S.P.I.N Selling Trainer, George Washington University Project Management, and Corporate Negotiations from Harvard Law School. 

     Ken lives in Maryland with his wife and four children.

Shirt Lab Ryan Moor

Ryan Moor

Social Video

     Ryan is the founder and CEO of Ryonet and Allmade Apparel. Ryonet has been an industry leader in supply and education since its inception in 2004 and has used video to inform, educate, and connect with screen printers more so than any other distributor in the industry.

     With over 1500 videos and over 25 million views, Ryonet’s success in video marketing is undeniable. Learn the key’s to making video’s work for your business, what to do and what not to do, how to get the best engagement from your audience and how to do it on all budget.

Shirt Lab Bill Petrie

Bill Petrie

How to Out-Amazon Your Competition by Leveraging Promo

     Amazon has changed the way your target audience experiences making purchases by essentially removing friction from the sales transaction. In this session, Bill will not only show you how to beat Amazon at their own game, but how to use promotional products to help create an Amazon-like experience your clients will gladly pay for over and over again.

     Bill is the president of PromoCorner and is a featured speaker at numerous national and international events, a serial creator of content marketing, and co-host of the most popular podcast in the promotional products industry, unScripted.  Bill has extensive experience defining brand strategy, coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients.

     Bill lives in Franklin, TN with his wife of 24 years and their 16-year-old twin boys.

Chris Bernat Shirt Lab

Chris Bernat

Blue Ocean Strategy

Christopher Bernat is Chief Revenue Officer and Co-Founder at Vapor Apparel. For over 14 years at Vapor Apparel, he has been part of a team that has developed and manufactured mass customized performance and UPF50+ apparel for the digital print industry, brands, and organizations. Vapor Apparel began its BtoC business with Amazon and dedicated websites over four years ago.  Today he continues to focus on new markets and products to grow the BtoC and BtoB sides of the business. Prior to starting Vapor he worked as Direct of Sales at Sawgrass Technologies and held multiple management positions in the telecommunications and internet connectivity industries. He has spoken at multiple industry events and has written for multiple BtoB periodicals.  He currently is on the executive board of SGIA (Specialty Graphics and Imaging Association). He is a graduate of Clemson University and a veteran of the US Army, currently residing in Charleston SC.